Both David Harvey and Noam Chomsky have done a lot to analyze and explain the rise of neoliberalism. Both have pointed out that it should primarily be understood as a political project aimed at discouraging and disenfranchising 'ordinary' people, which gained steam shortly after the ‘social unrest’ of the 1960s. David Harvey has frequently pointed out that the neoliberal counterrevolution was kicked off by the publication of the conservative 'Powell Memo', while Noam Chomsky’s emphasized that elite liberals were equally outraged by what they termed "an excess of democracy". Pointing to the Trilateral Commission's The Crisis of Democracy, he notes the following:
This is a consensus view of the liberal internationalists in the three industrial democracies. They—in their consensus—concluded that a major problem is what they called “the institutions responsible for the indoctrination of the young.” The schools, the universities, churches, they’re not doing their job. They’re not indoctrinating the young properly. The young have to be returned to passivity and obedience, and then democracy will be fine. That’s the left end.